Concrete? Check. Abstract? Check. My idea of fun is creating just the right logo for a company or searching for the perfect font to use on a menu. I also love the satisfaction of designing a detailed, yet beautiful form. Yep, I’m one of those people that needs things all nice and tidy, and I blame my left-brain for that. But boy is it fun to play around with new patterns or throw an unexpected pop of color somewhere (like my bright apple green front door!).
This why I created Half + Half Design over a decade ago. It is a place where these two sides of my design aesthetic can play nicely together. Although my roots are Minnesotan, Half + Half Design is a whole-brained design studio based in sunny Orlando, Florida specializing in visual identity and print design. And when I’m not busy creating a clever print ad or playing yet another game of UNO with my kids, you might just find me up on the flying trapeze – what’s good for the brain is good for the soul.
Logic and creativity peacefully co-exist here.
DLR note: Half + Half Design created all of our branded materials including our logo!
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